Description
An intensive 4-hour session where participants gain hands-on experience with digital marketing tools, personal branding techniques, and AI-powered patient communication systems. The workshop
emphasizes practical implementation, allowing attendees to develop their own strategies under expert guidance.
Aim:
This program aims to transform how dental professionals think about patient engagement and practice growth. Attendees will receive hands-on experience with modern digital tools, practical skills for personal branding, and insights into leveraging AI to create future-ready dental practices.
Teaching methods:
Interactive hands-on workshop.
Overview:
Session 1: Personal Brand Development (45 minutes)
Crafting a unique value proposition.
Building an online presence on LinkedIn, Instagram, and Facebook.
Creating educational content and using patient testimonials.Activity:
Attendees develop and present their Professional Elevator Pitch.
Session 2: Digital Marketing Strategies (1 hour)
Patient Acquisition Strategies: SEO, social media marketing, paid ads.
Patient Retention Techniques: Automated communications, loyalty
programs, educational content.Activity: Attendees design a Digital
Marketing Campaign and develop platform-specific content.
Session 3: AI Integration (45 minutes)
AI-driven patient education tools (24/7 chatbots and virtual consultations).
Smart appointment management and care personalization.Demo:
Interactive AI chatbot simulation.
Session 4: Implementation Strategies (45 minutes)
Develop a comprehensive digital growth plan.
Plan execution for content, branding, and AI-driven engagement.Activity:
Attendees create a Comprehensive Digital Marketing Plan.
Q&A (30 minutes)
Address key questions from attendees.
Support attendees in developing actionable strategies for their own clinics.
Course instructors:
Eng. Tarek Jamal
Reviews
There are no reviews yet.